Find the 8
We invented the world's first augmented reality scavenger hunt on Snapchat that had users looking for a virtual "8" in eight cities across America.
Verizon wanted to go big or go home for the launch of the new iPhone. So we figured let’s make people actually leave their homes. Enter, Find the 8: a digital scavenger hunt through Snapchat. Instead of your average sweeps, we virtually hid iPhone 8s in 8 cities across the US via Snapchat lenses.
This couldn't have been be done without my partner and clue creator, Zach McKinney, and the rest of the R/GA crew:
CD / Corel Theuma
ACD / Jon Klein
ACD / Lydia Cintron Daniel
AD / Sam Cohen
CW / Jack McKenzie
CW / Alex Weinberg
Press
Fast Co. Design
"prepare for a new kind of ad to take over your city"
Refinery29
"a first-of-its-kind scavenger hunt on Snapchat"
The Drum
"a la Pokemon Go, the game requires participants to actually visit certain locations in the real world"
The Verge
"the hunt does involve some neat features and experiences"
The Clues
Below are some clues- could you find the 8 in Los Angeles?
